Iiyama, Nagano
Where Timeless Scenery Meets the Warm Spirit of Local People
Just a short distance from the bustling city, there is a quiet town called Iiyama in Nagano Prefecture. Only a 20-minute drive from the world-famous Nozawa Onsen Ski Resort, this town still preserves the charm of traditional Japanese life. Here, you will find warmhearted people and beautiful countryside landscapes that soothe the soul.
From spring to autumn, the terraced rice fields and paddies display a variety of colors, while hiking and cycling through the satoyama countryside, decorated with fresh greenery and autumn leaves, are especially popular. Among these, the Shinetsu Trail is a renowned route where you can encounter breathtaking scenery.
Often called the “Little Kyoto of the Snow Country,” Iiyama is a town full of charm throughout the four seasons. In winter, the landscape is blanketed in snow, offering activities such as skiing and snowshoeing. Nearby, you can also experience authentic Japanese hot spring culture at the famous Nozawa Onsen.
The town is home to many temples, where history and tradition are still part of everyday life. Visitors are warmly welcomed by the kind local people. By staying at farm inns, you can experience Japanese daily life and enjoy traditional dishes made with fresh local ingredients.
Iiyama is a place where you can discover both the beauty of Japan and the warmth of its people.
Here, you will find the authentic Japan that cannot be experienced in ordinary tourist spots.
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